About Willebrand Invest AB

Willebrand Invest AB was founded in 2011 by Stefan Willebrand, to act as an equity partner for small start-up companies where capital and knowledge are required.

  

Willebrand Invest intends to act globally but with local roots where the company has found a niche among companies that need between 500,000 - 5 million SEK in capital to transform an idea into a booming business.

 

Founder and CEO Stefan Willebrand has long been active in financial technology, asset management and financial services and is now active in several businesses. Through its wholly owned subsidiaries Willebrand Group AB incubates his early ideas together with external partners to test whether these
could be viable.
When the business concept has proven themselves these companies are introduced to Willebrand Invest forming a firm foundation for the next phase of development.

 

The whole process can be viewed as a pyramid. In phase one Willebrand Group assumes all of the risk to start and incubate a business, in some cases together with one or more external partners.


  In phase two, the incubated business has reached a point where clear evidence of a viable business is there, but where additional capital is required for the business to expand.  This is the phase where Willebrand Invest gets involved and buys all or part of the company and provides additional funding and / or expertise.


 In phase three, the company has grown and stands on its own in terms of both capital and knowledge with a good organization that is positioned for global expansion. In this phase Willebrand Invest makes an exit, either full or partial.

In this way Willebrand Invest will generate good returns for their shareholders and act to fill a void in the capitalist food chain.

The whole process can be viewed as a pyramid. I fas 1 tar Willebrand Group hela risken för att starta och inkubera verksamheten, i vissa fall tillsammans med en eller flera externa partners. In phase one takes Willebrand Group all of the risk to start and incubate business, in some cases together with one or more external partners.

I fas 2 har den inkuberade verksamheten nått en viss gräns då klara tecken på en livskraftig verksamhet finns men där ytterligare kapital krävs för att verksamheten skall kunna expandera. In phase two, the incubated business has reached a point where clear evidence of a viable business there, but where the additional capital required for business to expand. I denna fas kommer Willebrand Invest in och köper hela eller delar av bolaget och tillför ytterligare finansiering och/eller expertis. In this phase Willebrand Invest in and buys all or part of the company and provides additional funding and / or expertise.

I fas 3 har bolaget växt och står på egna ben både när det gäller kapital och kunskap med en god egen organisation som är rustade för global expansion. In phase three, the company has grown and stands on its own in terms of both capital and knowledge with a good self-organization that is positioned for global expansion. I denna fas gör Willebrand Invest en exit som antingen är fullständig eller till viss del. In this phase makes Willebrand Invest an exit that is either full or in part.

På detta sätt skall Willebrand Invest skapa en god avkastning åt sina aktieägare samt fylla ett tomrum i kapitalismens näringskedja. In this way it Willebrand Invest generate good returns for their shareholders and to fill a void in the capitalist food chain.